Cruise Planners Welcomes Stacie Faulds as Director of Marketing
Cruise Planners, an American Express Travel Representative, welcomes Stacie Faulds as its new Director of Marketing. Faulds joins Cruise Planners with more than 20 years of marketing communications experience at the Greater Fort Lauderdale Convention & Visitors Bureau where she most recently served as the Director of Marketing. At Cruise Planners, the nation’s leading home-based travel agency network, Faulds will provide creative leadership as well as plan and implement strategic marketing, advertising and product development campaigns.
“I’m excited to see the CruisitudeTM-filled energy and ideas that Stacie will bring to the Cruise Planners marketing team,” said Vicky Garcia, COO and co-owner of Cruise Planners, an American Express Travel Representative. “She is results oriented and her creative thinking and passionate drive will be an invaluable asset as Cruise Planners continues to set the bar high by creating fresh, new and edgy campaigns.”
In her new role, Faulds will oversee the development of Cruise Planners’ portfolio of marketing programs designed to target travelers and boost franchise owners’ reach. As the No. 1 Travel Franchise to own, Cruise Planners provides each agent with branded marketing materials, allowing agents to focus on selling travel.
"I am proud to join the Cruise Planners team and contribute to its ongoing success as a forward-thinking and highly-regarded company in the travel industry with successful franchise owners and highly satisfied travelers worldwide,” Faulds said. “I’m ready to hit the ground running and continue the marketing momentum.”
At the Convention & Visitors Bureau, Faulds was an integral part of the team that rebranded Greater Fort Lauderdale from a spring break mecca to its current year-round international leisure and meetings destination through award-winning marketing programs, including the Hello Sunny brand campaign and award-winning Sunny.org website. Faulds has collaborated with Cruise Planners on marketing initiatives targeting Cruise Planners Travel Advisors, pre- and post-cruise visitors and LGBT-travel, including the successful Love is Love event in celebration on same-sex marriage equality. Faulds will continue this legacy while bringing her diverse background in tourism marketing to the role.
