Meet Maxx

In sunny South Florida, there's a charming Boston Terrier known by everyone as Maxx. Maxx isn't your average pup, he's the tech-savvy mascot and Director of Globetrotting (D.O.G.) at Cruise Planners representing their state-of-the-art technology and Customer Relationship (CRM) tool, CP Maxx™. 

MAXXimize Your Business - MAXXimize Your Efficiencies - MAXXimize Your Profits

Maxx's story begins not in a cozy dog bed, but in the brilliant minds of Cruise Planners' leadership team. As Cruise Planners schemed to develop the best-in-industry proprietary tool, CP Maxx™, they imagined a mascot that could personify the sophistication and intelligence of their technology and programs. They envisioned a character that would not only represent the brand's innovative spirit but also connect on a fun and personal level with the travel franchise owners they support. This mascot needed brains and Cruisitude!

In a stroke of inspiration, Maxx was born, a Boston Terrier giving a friendly face to their cutting-edge technology. But Maxx wouldn't be a typical mascot; he would captivate hearts with his wisdom and wit, and a charming British accent acquired from his worldly travels. Maxx is not just wise about the world; he's an aficionado of technology and business, understanding the intricate dance of MAXXimizing efficiency and profitability. We celebrate Maxx's birthday on June 21st, in honor of our beloved Vicky Garcia who new Maxx would be loved by everyone.

Just like our travel agents, Maxx loves to travel the world and share it with everyone he meets. He enjoys hugs and great stories where anything is possible. What's your MAXX story? We'd love to hear.*

*Share your stories of travel or entrepreneurship with us. Tag us @CruisePlanners using #MaxxAdventures for a chance to be featured on our Corporate social media. Contact your Cruise Planners travel advisor to purchase your own Maxx plush. Trust us, you'll love him too!