Cruise Planners Named to Franchise Business Review’s 2025 Culture100 List

CORAL SPRINGS, FLA, June 10, 2025—Cruise Planners, the nation’s largest home-based travel advisor franchise network, was recently named to Franchise Business Review’s 2025 “Culture100” list. The list recognizes the top 100 franchise brands in its annual research on the Best Franchise Cultures.

Franchise Business Review, a research firm that conducts independent surveys of franchisee satisfaction, provides the only ratings of franchises based solely on actual franchisee satisfaction and performance. Franchise Business Review publishes its rankings of top franchises semi-annually in its Guide to Today’s Top Franchises, as well as industry reports throughout the year that highlight research on the top franchises in specific sectors.

Cruise Planners was among more than 350 franchise brands representing over 35,000 franchise owners that participated in Franchise Business Review’s research on the best franchise cultures. Franchisees were surveyed on 33 benchmark questions about their experience and satisfaction regarding critical areas of their franchise systems. The brands that were selected received the highest overall ratings based on 17 unique areas that contribute to a strong company culture, including leadership, core values, franchisee community, and engagement. Cruise Planners also received a 99% franchise owner satisfaction report from the Franchise Business Review for 2025.

“Finding the right culture fit is an important part of any franchise investment decision, but it can be difficult to gauge,” said Michelle Rowan, president & COO of Franchise Business Review. “Franchise Business Review gathers data on how current franchise owners rate a brand’s culture and compare it to industry benchmarks. That data gives potential buyers insights into important indicators of a positive culture, such as if franchisees believe the franchisor cares about their success and how well support staff and franchisees work together to achieve their business objectives. The companies on this year’s Culture100 list are rated 20% - 50% higher by their franchisees than other franchise brands in the key areas that contribute to a positive culture. If you’re considering buying a franchise, we recommend you start your search there.”

“We are proud to once again be recognized by Franchise Business Review for our outstanding company culture,” said Michelle Fee, founder and CEO of Cruise Planners. “This recognition reflects the strong connections we share with our franchise network and our ongoing dedication to nurturing a dynamic environment where franchisees are equipped to innovate, grow and thrive.”

Company Background: Cruise Planners was founded in 1994 and is the nation’s largest home-based travel agent franchise network. As a leader in the travel franchise industry, Cruise Planners positions a nation-wide network of 2,500 franchise owners for success by providing innovative marketing programs, proprietary and cutting-edge booking and technology tools, as well as professional development and hands-on training with the industry’s top executives. The company continues to be an industry leader and was named the No.1 travel franchise by Entrepreneur magazine for 18 consecutive years and awarded by Franchise Business Review as “Best-In-Category” for 2 years.

Cruise Planners received a 99% franchise owner satisfaction report from Franchise Business Review for 2024. Franchise Business Review also ranked Cruise Planners #3 OVERALL on their list of Top 200 Franchises of 2022. Cruise Planners was recently featured in Entrepreneur as one of the top 30 franchise innovators in technology, has been consistently named as one of the Top Women-Owned Businesses by the South Florida Business Journal, is on the Inc. 5000 list as one of the fastest-growing private companies in America, and was recognized as one of the Top Workplaces by the Sun Sentinel.

Visit our website, www.cruiseplanners.com, for more information or to view the complete list of awards and honors. For those interested in becoming a franchise owner, please visit https://www.cruiseplannersfranchise.com/.