Cruise Planners is proud to announce the launch of AI Cruise Search, an innovative new feature within the Find a Cruise tool in CP Maxx. This cutting-edge enhancement marks a major leap forward in how Cruise Planners advisors can search, discover, and recommend the perfect cruise vacation for their clients.
As Artificial Intelligence continues to advance, Cruise Planners remains committed to delivering smart, time-saving technology that empowers advisors to work more efficiently. AI Cruise Search does just that—transforming the traditional filter-based search process into a fast, intuitive, natural-language experience.
A Smarter, Faster Way to Search
Instead of clicking through numerous filters or navigating complex search criteria, advisors can now simply type or dictate exactly what they’re looking for. AI Cruise Search interprets natural language requests and instantly delivers the most relevant sailings.
Just ask—and let Maxx handle the rest.
“I loved it,” said Holly Stroud, Cruise Planners franchise owner. “It made finding the cruise I wanted so easy. Instead of having to type specific embarkation and disembarkation ports I just asked it ‘show me transatlantic cruises from Europe to the US on Oceania in November 2026’ - and the options popped up.”
This tool saves me so much time. I love that I don’t have to check or uncheck anything or dig through dropdown menus, said Lorrie Ortega, Cruise Planners Franchise Owner.
Built to Save Time and Enhance Accuracy
AI Cruise Search is designed to streamline workflows and elevate client service. The tool’s voice-to-text capability allows advisors to complete searches hands-free, making the process even more efficient.
Currently in beta, the tool will continue to learn and evolve as advisors use it. Cruise Planners encourages users to submit feedback when search results don’t align with expectations, helping “Maxx” improve results and refine its logic.
Empowering Advisors With the Tools of Tomorrow
“AI Cruise Search is a game changer for our advisors,” said Cruise Planners CEO & Founder, Michelle Fee. “This feature dramatically speeds up the search experience, reduces manual steps, and allows advisors to focus on what matters most—delivering exceptional service and crafting unforgettable travel experiences.”
Cruise Planners has a proven track record of leading the industry in technology innovation. The company was the first to fully integrate AI into its CRM through Maxx Intelligence and Ask Maxx, empowering advisors with real-time insights, instant answers, and unprecedented efficiency. AI Cruise Search is yet another major step in this ongoing journey—part of a long-term strategy to deliver groundbreaking AI-driven tools, with even more innovations already in development.
Cruise Planners invites all advisors to experience the future of cruise planning today. For those inspired by this innovation and eager to join a leading travel franchise, now is the perfect time to become a Cruise Planners advisor and take advantage of industry-leading technology like AI Cruise Search, Maxx Intelligence and Ask Maxx.
About Cruise Planners
Founded in 1994, Cruise Planners is the nation’s largest home-based travel franchise network with more than 3,000 franchise owners across the U.S. As an award-winning leader in the travel industry, Cruise Planners provides franchisees with innovative marketing programs, advanced booking technology, business intelligence tools, and comprehensive training. Recognized by Entrepreneur magazine as the #1 Travel Franchise for 18 consecutive years and a Top Franchise by Franchise Business Review. Cruise Planners has also been celebrated as one of the Top Women-Owned Businesses by the South Florida Business Journal, one of Inc. 5000’s fastest-growing private companies, and a Sun Sentinel Top Workplace.
For more information about Cruise Planners, visit www.cruiseplanners.com.
To learn more about franchise ownership opportunities, visit www.cruiseplannersfranchise.com.