Cruise Planners®’ Excellence Shows No Boundaries with Eight Magellan Awards

Cruise Planners®, an American Express Travel Representative, continued its legacy of achievement by winning eight Magellan Awards from Travel Weekly, the premier award for the travel industry. Cruise Planners’ eight Travel Agency awards span a variety of categories, highlighting the company’s successful luxury travel program, training, technology, marketing and community outreach.

Cruise Planners, an American Express Travel Representative earned eight Magellan awards, including four awards recognizing successful marketing campaigns such as the “See the World from a Different Perspective” luxury land travel campaign.

“We know that our one-of-a-kind marketing, innovative technology and comprehensive training set us apart in the travel franchise industry, and we are excited to add a gold award for our newly intensified luxury program to our shelf,” said Vicky Garcia, COO and co-owner of Cruise Planners, an American Express Travel Representative. “Giving back is at the core of what we believe in at Cruise Planners, so we are especially honored to receive a gold Magellan Award in recognition of CP Cares™, our non-profit organization that has supported a variety of causes throughout the years.”

Cruise Planners received four Gold Magellan Awards and four Silver Magellan Awards for the following programs: 

• Innovation: CP View – Technology tool designed to help Cruise Planners agents match sailings and itineraries with special audiences based on customer data, sales trends and consumer behavior
• Training: Cruisitude™ Academy – Virtual learning tool accessible via mobile device, desktop computer, as well as an iPad mobile app designed for on-the-go training available anytime, anywhere
• Website: Cruise Planners.com – Newly-redesigned website with lead-generating opportunities using geotargeting to connect clients with the right travel advisor
• Four Marketing Campaigns: 

1. A Cruise is in the Cards – Marketing campaign launched in October 2016 in conjunction with Cruise Line Industry Association’s National Plan a Cruise Month
2. Time to Check Off Your Bucket List – Marketing campaign that inspires big-thinking when it comes to travel, including exotic destinations and once-in-a-lifetime vacations
3. See the World from a Different Perspective – Designed to showcase land-based travel experiences, including all-inclusive resorts, world-wide tours and immersive excursions
4. Luxury Travel – Cruise Planners has committed to adding more luxury promotions as its sales mix continues to grow in all sectors with focus on river cruise, luxury travel and land vacations, which includes all-inclusive resorts

“Cruise Planners travel agents have different specialties and business styles, so we are constantly innovating to ensure we anticipate and exceed the needs of our entire network, providing our travel agents with the best tools in the industry,” Garcia said. “There is a reason franchise owners choose Cruise Planners and our success is only possible with the success of our franchisees and their ability to maximize the resources we provide them.”