Cruise Planners® Earns President’s Award from Celebrity Cruises
Cruise Planners® Earns President’s Award from Celebrity Cruises
Cruise Planners® business development support, marketing and technology led to increased sales; landing the President’s Award
Coral Springs, Fla. – December 14, 2017 – Today, Celebrity Cruises announced that Cruise Planners® has earned the President’s Award for outstanding sales. 2017 marks one of the best years in Celebrity Cruises history and record bookings by Cruise Planners travel professionals were a large part of that success.
“Cruise Planners has been a true partner and a great supporter of the Celebrity brand for many years,” said Lisa Lutoff-Perlo, President and CEO of Celebrity Cruises. “We are grateful for their unwavering support and it gives me great pleasure to present the entire Cruise Planners family with the Celebrity Cruises Presidents Award for 2017.”
Both Celebrity Cruises and Cruise Planners are unique in that they both have female presidents at the helm and both Lutoff-Perlo and Michelle Fee, CEO and founder of Cruise Planners, were recently recognized by the South Florida Business Journal with Ultimate CEO awards.
“We truly work in partnership with the Celebrity Team and we are happy that our marketing, technology and business development support are recognized by this award,” said Michelle Fee, CEO and founder of Cruise Planners. “Our franchisees continue to sell more Celebrity Cruises and we love working with Celebrity Cruises as they take Modern Luxury to a new level.”
Recently, Cruise Planners launched tech-driven marketing campaigns and initiatives including triggered email campaigns, CP Insights and the first-ever artificial intelligence for a home-based travel agency. All of these have been game changers in the industry and create targeted marketing efforts by using big data and consumer insights.
“The investment that Cruise Planners has made in technology and marketing tools has really helped their agents to take their Celebrity sales to the next level,” said Dondra Ritzenthaler, Senior Vice President of Sales, Trade Support & Service, North America for Celebrity Cruises. “We have seen consistently amazing year-over-year growth which is a testament to how well the two brands partner together. We truly appreciate their support.”
Those looking to become a travel agent with Cruise Planners can learn what makes Cruise Planners a low-cost franchise as well as one of the most profitable franchises by visiting the franchise site. Travelers looking to book a Celebrity Cruise, including Celebrity Cruises’ newest ship, the Celebrity Edge launching in 2018, can contact a Cruise Planners travel professional.
