The Power of Cruise Planners is fueled by Technology and Marketing Programs

Cancun, Mexico – October 4, 2021 – The third day of Cruise Planners Convention was jam-packed with leaders from their Home Office Team diving into many of the key announcements, tools and technology revealed earlier in the week.

“If there’s anything we’ve learned in the last 18 months, it’s that travel advisors must be able to inform, support and communicate to their customers in a timely manner. Having cutting-edge technology tools will allow them to work more efficiently and never miss a step,” said Michelle Fee, CEO and Founder.

Pictured (L to R): Scott Koepf and Brian Shultz

The day kicked off with “CP Tech’s Excellent Adventure” hosted by Brian Shultz, CIO and Scott Koepf, SVP of Strategic Planning who talked about the enhancements to the Sales Opportunities tool within CP Maxx, Cruise Planners’ propriety CRM and booking tool.  The Sales Opportunity tool allows advisors to create a sales opportunity for each lead they receive and then tracks the sales stage for those leads allowing for responsive follow-up actions by the advisor.  These powerful new enhancements also include integration with the recently launched “CP Task Manager” making it even easier for travel advisors to stay on top of all the tasks necessary in any stage of the sales and booking process.

Pictured (L to R): Theresa Scalzitti and Scott Romney 

Digital Marketing Enhancements

Social media has been an impactful tool for travel advisors for more than a decade, but this week, Cruise Planners rolled out a new tier for its social media program, CP Social, giving advisors daily automated posting to Facebook and Instagram, the power to create and deploy Facebook and Instagram ads, manage their directory listings and their reputation through reviews and responses.  A Social media expert joined Theresa Scalzitti, CSO on the Cruise Planners stage to discuss why social media footprints are critical to your marketing strategy in today’s world.  They both showcased this new level of the CP Social program and how all their digital and online presence can be managed analyzed through one easy-to-use dashboard.  As part of the new tier, Cruise Planners will also produce and launch monthly localized Facebook and Instagram ads for their advisors. Another automated marketing program, among many, offered by Cruise Planners.

The Power of the CP is Stronger than Ever 

The always popular Top Producer Advisor Panel was themed “The Power of CP” and hosted by CEO, Michelle Fee. Four Cruise Planners franchise owners gave their real-world advice about what they have overcome and how they have found a way to be successful in this difficult time for the industry.   

“I am confident that those travel advisors who have remained in front of their customers and persevered during this challenging chapter in the travel industry will be the most successful and prepared to handle anything that comes their way,” said Fee.

Pictured (L to R): Carolyn, Kelly, Michelle, Melinda, Teri

Each of the four Cruise Planners franchise owners talked about how the Power of Cruise Planners has helped them with their franchise such as: 

• Teri Day shared all the creative ways she has built her franchise from scratch. She said that having access to all the Cruise Planners technology and tools has been one of the reasons for her success 
• Melinda White said her Cruise Planners FB group page, has helped her easily stay in touch with her over 4k followers. With the additional postings from Home Office, her clients knew all the latest protocols and are more comfortable in contacting her to travel. Her 2022 departures are looking great  
• Kelly Brewer knew she had to pivot, by selling more land. She said the CP All-inclusive tool helped her navigate this landscape, in order to sell the right product to her clients 
• Carolyn Leibowitz said I’m glad that over the years, I created great relationships with my clients and with suppliers. It has certainly helped pull me through these past 18 months

“The Power of CP is strong, we are ready to put the pandemic behind us and focus on the future of travel,” Fee said.