Cruise Planners Honored as ASTA’s 2026 Franchise Partner of the Year at the Inaugural ASTA Globes

Cruise Planners is proud to announce that we have been named the 2026 ASTA Franchise Partner of the Year, an incredible honor presented during the inaugural ASTA Globes Awards held on January 22, 2026, at the historic Palmer House in Chicago. The ASTA Globes mark the beginning of a new annual tradition recognizing the leaders, advisors, suppliers, and partners whose excellence, advocacy, and innovation are shaping the future of the travel industry. 

A Meaningful Recognition 

Being named Franchise Partner of the Year speaks to the heart of our desire to serve as champions of the travel advisor community, committed to integrity, innovation, and steadfast support. What makes this recognition especially meaningful is that it came from the ASTA travel advisor members themselves. Their trust and confidence inspire us every day, and we are humbled to stand among the respected companies and leaders who are helping move our industry forward. 

ASTA’s Impact 

From our home office team to every advisor in our network, we want to say a heartfelt thank you to the American Society of Travel Advisors (ASTA). Your voice, your advocacy, and your unwavering support for travel advisors make a real difference in our daily work and in the lives of the clients we serve. 

ASTA isn’t just an association to us, but a true partner that stands up for our community at every level, ensuring advisors are seen, heard, and valued in government, at their offices, and with the clients they serve. Thank you, Zane Kerby, and the tireless legislative and regulatory efforts, to help our franchisees grow stronger businesses and deliver extraordinary service.