Celebrity Cruises Honors Cruise Planners with Prestigious Chairman’s Award for Sixth Consecutive Year

February 2, 2026 – Coral Springs, FL – Cruise Planners is proud to announce it has been honored with Celebrity Cruises’ prestigious Chairman’s Award, the cruise line’s highest distinction for top-performing agency partners. This marks the sixth consecutive year Cruise Planners has received the award, underscoring its unmatched sales achievements, marketing innovation, and strong collaborative partnership with Celebrity Cruises.

Awarded exclusively to elite agencies that consistently drive outstanding results, the Chairman’s Award highlights Cruise Planners’ ability to deliver meaningful demand and elevate the Celebrity Cruises brand through strategic innovation and advisor excellence.

As the nation’s largest home-based travel advisor franchise, Cruise Planners specializes in personalized cruise, land, and all-inclusive vacations, managing every detail to create seamless and memorable travel experiences. Its long-standing relationship with Celebrity Cruises reflects a shared commitment to delivering elevated travel experiences through service, innovation, and expertise.

Data-Driven Strategies That Deliver Results

Widely recognized as a technology and marketing leader in the travel industry, Cruise Planners leverages advanced proprietary segmentation and targeting tools to connect the right travelers with Celebrity Cruises. By applying big data and consumer insights, the company precisely identifies high-intent prospects, delivers compelling offers and exclusive perks, and empowers its advisor network with smarter, more efficient sales strategies that drive measurable growth.

In Good Company

Cruise Planners’ continued success is fueled by its strong sales performance, cutting-edge technology, and focused marketing approach, supported by the collaborative partnership of Celebrity Cruises.

“Receiving the Chairman’s Award for the sixth year in a row is an incredible honor and a testament to the dedication of our Home Office team and nationwide advisor network,” said Michelle Fee, CEO and Founder of Cruise Planners. “Our advisors are committed to delivering exceptional service through what we call ‘Cruisitude’—listening closely to our clients and serving them with kindness, care, and expertise. We are grateful for Celebrity’s continued investment in advisor education and hands-on experiences that help our advisors confidently inspire clients to explore the world.”

Fee added, “Celebrity Cruises continues to impress travelers with an onboard experience that surprises and delights—from spacious staterooms and elevated cuisine to entertainment that resonates across generations. We deeply value this partnership and are honored to be recognized for our shared success.”

Sailing Ahead

“We are grateful for the creativity and intention Cruise Planners brings to their marketing approach and strategy. They are thoughtful about introducing and connecting their clients with Celebrity Cruises’ elevated experience and we continue to see shared success through new and repeat cruisers,” said Katina Athanasiou, Senior Vice President of Sales and Services, Celebrity Cruises. “We’re thrilled to recognize the team’s collaboration, commitment, and continued dedication to our brand once again with this year’s Chairman’s Award.”

Cruise Planners extends its sincere thanks to Celebrity Cruises for this distinguished recognition and looks forward to continued collaboration as both organizations work together to deliver exceptional travel experiences for years to come. For additional questions, please contact LeAnne Weekes at PR@cruiseplanners.com.

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About Cruise Planners

Cruise Planners was founded in 1994 and is the nation’s largest home-based travel agent franchise network. As a leader in the travel franchise industry, Cruise Planners positions a nation-wide network of 3,000 franchise owners for success by providing innovative marketing programs, proprietary and cutting-edge booking and technology tools, as well as professional development and hands-on training with the industry’s top executives. The company continues to be an industry leader and was named the No.1 travel franchise by Entrepreneur magazine for 18 consecutive years and was awarded by Franchise Business Review as “Best-In-Category” for 3 years.

Cruise Planners received a 99% franchise owner satisfaction report from Franchise Business Review for 2023, 2024 and 2025. Franchise Business Review also ranked Cruise Planners #3 OVERALL on their list of Top 200 Franchises. Cruise Planners was recently featured in Entrepreneur as one of the top 30 franchise innovators in technology, has been consistently named as one of the Top Women-Owned Businesses by the South Florida Business Journal, is on the Inc. 5000 list as one of the fastest-growing private companies in America, and was recognized as one of the Top Workplaces by the Sun Sentinel.

Visit our website, www.cruiseplanners.com, for more information or to view the complete list of awards and honors. For those interested in becoming a franchise owner, please visit https://www.cruiseplannersfranchise.com/.