Cruise Planners Launches New Headquarters Website Adding Targeted Lead Generating Feature for Agents
Today, Cruise Planners, an American Express Travel Representative, announced a newly-redesigned website that offers travelers an easier way to plan travel and connect with their travel advisor to book travel. Cruise Planners travel agents are the best way to book a vacation, now an enhanced website allows travelers to instantly find a travel agent for superior customer service.
“The newly re-designed CruisePlanners.com better showcases the services we offer, differentiating our travel advisors from our franchise sales team while highlighting that our full-service travel advisors sell all types of vacation experiences," said Michelle Fee, CEO and co-owner of Cruise Planners. “People visit our site for a variety of reasons – some want to book travel, others want to buy a franchise – now we can better service each visitor’s needs and quickly direct them to their desired service."
Cruise Planners also announced a new chat feature on Cruise Planners’ website offering the quickest way for travelers searching online to connect with professional travel advisors. The website also boasts a responsive design, streamlining the user experience no matter if viewing the website via desktop, tablet or mobile device.
Enhancements to the website include:
- Lead-generating opportunities for franchise owners. The lead generating process uses geotargeting to match clients with the right travel advisor, based on the agents’ current online availability. These hot leads will include details of the trip clients have searched for, allowing agents to close the sale quicker.
- SEO-rich text. The SEO content will help drive web traffic for all target markets including travel consumers, potential franchisees and those looking for information regarding travel agent services.
- Exclusive travel deals. Now more prominent, the weekly travel deals featured on the website are exclusive Cruise Planners offerings such as added or upgraded amenities and reservation discounts not available through other online travel retailers.
- Agent profile listings. All agents can customize their profile page on the corporate website, increasing Cruise Planners’ local search visibility using geotargeting technology.
“The main benefit of the new site is the convenience of immediately connecting travelers with the right travel advisor,” Fee said. “Consumers want an on-demand way of making a human connection, which results in superior service – this helps bridge the high-tech world with the human touch that can only come from a personal travel advisor.”
Once a traveler has started working with a Cruise Planners travel agent, technology continues to play an important role. For example, agents will be able to send their clients digital trip summaries within minutes of connecting with them, simplifying the process of booking family vacations, group travel, weddings, corporate travel or even weekend getaways.
"Cruise Planners always creates the best tools with the travel advisors and travelers in mind,” said Monica Brown, franchise owner based in Bradenton, Florida. “Enhancing the corporate site can increase the amount of leads we receive as franchise owners and I look forward to helping grow my travel client base."
