Michelle Fee
Chief Executive Officer

Michelle Fee is the Chief Executive Officer (CEO) of Cruise Planners. In the travel business since 1981, Fee was the owner of a full service travel agency for over 20 years. She started her own full service travel agency – Friendship Travel – in partnership with Lynn Korn. In 1994, Fee and Korn partnered with veteran travel agent Marvin Davis to form Cruise Planners.

Under Fee’s guidance, the company launched two truly turn-key programs: Internet Marketing and Direct Marketing. The Internet Marketing program enables the company’s agents to have professional-quality web sites and flawless Internet communications without each individual agent having to create the sites themselves. To ensure the on-going success of this program, Fee has put together a team of developers who constantly update, modify, and improve this web program in a manner that remains seamless to the agents. The Direct Marketing program provides our agents with a powerful method for obtaining exposure. They utilize professionally produced and effective mail pieces that are distributed in the marketplace. The success of this program has exceeded expectations and will continue to grow stronger in the future.

Under her direction, Cruise Planners has earned several accolades, including: American Express Travel Services Representative Excellence Award in 2004, 2005, 2006 & 2007, Entrepreneur Magazine’s Franchise of the Year (Cruise Tour/Travel Agencies) 2004, 2005 & 2006; Celebrity Cruise Line’s 2006 Southeast Agency of the Year; Travel Impressions/American Express Best of the Best Globe Award for 2006; Royal Caribbean Internationals Cruisetours Top Producing Agent 2005; Carnival Cruise Line’s Agency of the Year 2005.

Michelle sits on the Advisory Board for Royal Caribbean International, Norwegian Cruise Line, Celebrity Cruises and CLIA (Cruise Line International Association). In 2003, Michelle was named one of Travel Agent Magazine’s Most Powerful Women In Travel. In 2006 she was named Travel Agent of the Year by Travel Trade Magazine. Fee has successfully completed the educational requirements and professional criteria to become a CTC (Certified Travel Counselor), the highest standard of achievement in the travel industry.