Just in the past year, the industry has dealt with "wait and see" attitudes from clients, cruise line layoffs, retailers closing and investigation of crimes on cruise ships, just to name a few. There have been some bumps in the road, but it can only get smoother. 

What should agents keep in mind and what should they do to increase business in these challenging times?
- Write down goals; refer to them.
- Learn from past challenges and changes.
- Lots of events have tested the business, yet we've made it through.
- People in 1998 were reluctant to embrace websites...don't be this person with social media today.
- Remember that shoppers are the easiest close.
- Join multiple community organizations and stay involved!
- Keep in mind that you are providing a service...make it personal. You're worth it!

Play up your assets!
- You're the expert; share your knowledge and give your clients meaningful recommendations.
- Reach out and touch your clients at least six times a year. More than 55 percent of clients who book with an agent do not go back to that same agent the next year. It's all about relationship marketing.
- Market your affiliation with the Cruise Planners family.
- Take advantage of CPU and Cruise Planners' marketing tools.
- Smile on the phone : )

And, most importantly, Keep a PMA = Positive Mental Attitude!

- Ashley N.