February 11th 2009
CRUISE PLANNERS/AMERICAN EXPRESS CELEBRATES
15YEARS OF EXCELLENCE!
With a new logo and branding that’s a fresh update for 2009
CORAL SPRINGS, FL – (February 3, 2009) Cruise Planners/American Express is celebrating its 15th anniversary. And to kick-start the celebration, they gave their logo and branding a fresh, updated look. Designed by the Cruise Planners/American Express award-winning, internal marketing team, the updated logo and branding are featured in a new ad campaign which also launched this year. Plus, it was unveiled to their entire network of travel professionals to rave reviews. The new look will be fully integrated across all print and online marketing materials and customer touchpoints—all of which has created the right excitement for “wave season”.
“We are both proud and excited about our American Express affiliation,” says Vicky Garcia, SVP of Sales and Marketing for Cruise Planners/American Express. “And our new look complements the coveted blue box and our new branding is just the beginning of a banner year.”
The new look and campaign are just the beginning of a yearlong celebration at Cruise Planners/American Express, with a variety of sales promotions, recruitment initiatives, and special events planned around the company’s 15th anniversary. The celebration will culminate at the 2009 Cruise Planners/American Express annual convention.
“We pride ourselves on keeping up with the latest technologies, sales techniques and marketing strategies to help our travel professionals succeed,” says Michelle Fee, CEO of Cruise Planners/American Express. “Our new logo builds upon this approach—keep it fresh and keep it exciting—and really speaks to the optimism we have for 2009 and beyond.”